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Course overview

If you and the people who work with you do not understand where the company is going, they may all develop their own priorities and actually prevent you from getting where you need to be. Part of getting everyone on board is creating a strategic plan complete with the organization’s values, vision, and mission. Then, there is the challenge of bringing these principles to life in a meaningful way that people can relate to. This two-day course will help you describe what you want to do and get people where you want to go.


Course objective

Identify the values that support their company

Define the vision for their company

Write a mission statement that explains what the company’s purpose is

Complete meaningful SWOT analyses

Apply tools and techniques to create a strategic plan that directs the organization from the executive to the front line

Implement, evaluate, and review a strategic plan

Identify how related tools, such as the strategy map and balanced scorecard, can help them develop a strategic plan

Program Duration: 2 Days
Program Language: English / Arabic

Course Curriculum

Module 1: Understanding Strategic Planning
Module 2: Identifying Our Values
Module 3: Designing Our Vision
Module 4: On a Mission
Module 5: Performing a SWOT Analysis
Module 6: Setting Goals
Module 7: Assigning Roles, Responsibilities, and Accountabilities
Module 8: The Full Picture
Module 9: Gathering Support
Module 10: Making the Change
Module 11: How Does It Look
Module 12: Getting There
Module 13: Mocking Up the Process
Module 14: Workshop Wrap-Up

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