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Course overview

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how speciality sites and social media management tools can take their social media marketing to the next level.

Course objective  

Describe the value of social media to their marketing plan

Create and launch a social media marketing plan

Select the right resources for a social media marketing team

Define how to use social media to build an internal community

Use metrics to measure the impact of a social media plan

Manage difficult social media situations

Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter

Decide whether a blog adds value to a social media plan

Speak about speciality sites and social media management tools

Stay on top of social media trends and adjust their plan as the online world evolves


Program Duration: 2 Days
Program Language: English / Arabic

Course Curriculum

Module 1: Getting Started
Module 2: Understanding the Marketing Mix
Module 3: Developing a Social Media Plan
Module 4: Building Your Social Media Team
Module 5: Using Social Media to Build Internal Communities
Module 6: Analyzing Your Impact with Metrics
Module 7: Keeping on Top of the Trends
Module 8: Damage Control
Module 9: Using Facebook
Module 10: Using LinkedIn
Module 11: Using Twitter
Module 12: Building a Blog
Module 13: Using Social Media Management Tools
Module 14: Launching Your Plan
Module 15: Workshop Wrap-Up

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