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Course overview:

This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization

 

Course objective:

This course will help you teach participants how to:

Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line

Analyze the different components of a CRM plan

Develop a checklist for readiness and success in CRM

Describe how CRM creates value for organizations and customers

Consider developmental roles that have the greatest impact on CRM

 

Program Duration: 1 Day
Program Language: English / Arabic
Location: EPSILON TRAINING CENTER | Head Office

Course Curriculum

Module 1: Customer Relationship Management
Module 2: What CRM Is and Who It Serves
Module 3: Checklist for Success
Module 4: Requirement Driven Product Selection
Module 5: Considerations in Tool Selection
Module 6: Strategies for Customer Retention
Module 7: Building the Future
Module 8: Homegrown vs. Application Service Provider
Module 9: The Development Team
Module10: Evaluating and Reviewing Your Program
Module11: Workshop Wrap-Up

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