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Course over view   

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

This course will get you started on the road to creating a perfect brand. The first day will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second day will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.

Course objective   

Define what a brand is (particularly a strong brand) and what branding is about

Define various types of brand architecture and brand extension

Identify your brand’s products, the features of those products, and their values

Write a mission, vision, and style statement for a brand

Describe the basics of positioning a brand

Understand the basics of creating a visual identity, including a brand name, slogan, and logo

Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints

Effectively plan an internal and external brand launch

Monitor and evaluate your brand, and understand how to respond to the results


Program Duration: 2 Days
Program Language: English / Arabic

Course Curriculum

Module 1: Defining Branding
Module 2: What Are You All About?
Module 3: Creating a Mission
Module 4: Creating a Vision of the Future
Module 5: Positioning Your Brand
Module 6: Developing Your Style
Module 7: Developing a Brand Name and Slogan
Module 8: Creating a Visual Identity
Module 9: Living Your Brand
Module 10: Connecting with Customers
Module 11: Launching Your Brand
Module 12: Taking Your Brand’s Pulse
Module 13: Performing a SWOT Analysis
Module 14: Measuring Brand Health with a Balanced Scorecard
Module 15: Middleton’s Brand Matrix
Module 16: Interpreting Evaluation Results
Module 17: Keeping the Brand Alive
Module 18: Going Beyond the Brand

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