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Course overview 

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google Ad Words. In this one-day course, participants will learn how Google Ad Words work, what pay per click means, the importance of correctly setting an Ad Words budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Course objective   

Define Google Ad Words and pay per click

Set up keywords lists and groups

Find tracking and statistical information

Describe conversions from click through

Decide whether they will write their own ads or enlist the help

Program Duration: 1 Day
Program Language: English / Arabic
Location: EPSILON TRAINING CENTER | Head Office

Course Curriculum

Understanding AdWords Lingo
Creating an AdWords Strategy
Creating a PPC Campaign
Designing Your Ads
Looking at Success
Workshop Wrap-Up

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