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Course overview

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This two-day course will walk you through the process of event management, from the beginning stages of planning to the final touches (like decorations, food, and music).

While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

Course objective

Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs

Keep your event on a budget

Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags

Determine whether partners, sponsors, and volunteers can help to make your event unforgettable

Create an atmosphere of service that delegates will remember

Select speakers and a master of ceremonies to add impact to your event

Create a diversity plan

Evaluate the process once it’s all wrapped up

Program Duration: 2 Days
Program Language: English / Arabic

Course Curriculum

Module 1: Event Planning Essentials
Module 2: Budgeting Basics
Module 3: Using the Committee Approach
Module 4: Connecting with Partners and Sponsors
Module 5: Advertising and Marketing
Module 6: Selecting the Venue
Module 7: Feeding the Masses
Module 8: Business Etiquette Basics
Module 9: Celebrating Diversity
Module 10: Creating an Atmosphere of Service
Module 11: Selecting Speakers and a Master of Ceremonies
Module 12: Managing Contracts
Module 13: Gathering Feedback
Module 14: Adding the Finishing Touches
Module 15: Event Day Roles
Module 16: Closing the Event
Module 17: Practicing Planning

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