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Course over view 

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We have included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they engaged because of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Course objective   

Determine how their Internet marketing strategy fits with their overall marketing plan

Apply techniques to influence and engage with their target market

Weigh out the value of using a distribution service for e-mail marketing campaigns

Get started with search engine optimization

Use online advertising to boost their marketing results

Adjust their Internet marketing plan based on metrics and reporting

Program Duration: 1 Day
Program Language: English / Arabic
Location: EPSILON TRAINING CENTER | Head Office

Course Curriculum

Module 1: What is Internet Marketing?
Module 2: Creating an Internet Marketing Plan
Module 3: Extending Your Influence
Module 4: E-mail Marketing
Module 5: Search Engine Optimization (SEO)
Module 6: Advertising Online
Module 7: Workshop Wrap-Up

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